In web design, accessibility means providing features that help people with
physical impairments so they can use your website and access all its content.
Address printed on adhesive labels which are then applied to the mailer.
In SEO, a term used to indicate that a website is stored on a server with other
websites that contain objectionable material.
black and white copies
Copies created digitally with black on a white background at 70 pages per minute;
good for large documents like
employee and HR manuals, often with the 3-hole punch finishing step added.
Practices targeted at the search engines instead of a human audience. These practices
are intended to deceive the search engines and make them think a web page is more
relevant to a search than its content actually justifies. When black-hat techniques are
detected, search engines penalize the website, ranging in severity from reduced ranking to
outright exclusion from the search index. Common black-hat techniques include hidden text,
doorway pages, spamdexing, and paid linking schemes.
The "extra" area around a document that has the same color as the background of the
document. Because there may be slight variations in document size and alignment,
without the bleed area, white stripes might show up around the edge of
the document when it is cut to size. A 1/8" bleed area is typical, meaning the
artwork for a 5" card would be 5 1/4" wide (1/8" bleed on each side.)
Marketing piece that is typically 8-24 pages long, done in 2 or 4 colors, and
saddle-stitched in the middle.
The public face of a company; how it wants to be known. Visually, a brand
can be represented with a distinctive logo, color(s), and a slogan. A company's brand also
includes its business philosophy and reputation.
The process of conveying a company's brand in a consistent, memorable manner.
Smaller than a booklet, a brochure combines pictures, graphics, and descriptions
into an informative, attractive piece that tells about featured products or services.
Business cards, company letterhead, and envelopes that consistently promote your brand.
Twelve or eighteen month calendar that prominently displays your business contact information;
typically 9" x 12", can also be 8.5" x 11".
Two- three- or four-part form most widely used for invoices, purchase orders,
internal memos, or estimates.
We also offer numbering and perforation for your convenience.
USPS acronym for Coding Accuracy Support System. CASS certified mailing lists are eligible for
postage discounts because they contain accurate
addresses and are pre-sorted according to postal guidelines.
System for verifying the accuracy of addresses in mailing lists.
Verified lists can use USPS automation which leads to lower postage rates.
Acronym for cyan, magenta, yellow, and key(black); the process colors used in
Acronym for cyan, magenta, yellow, key(black), orange, and green; newer standard
that allows for the creation of pastel colors not possible with CMYK.
Binding technique that threads a spiral coil of wire through holes punched in the
edge of the pages.
Optional finishing step of a print job that arranges multi-page documents in
a specified order.
Plastic combs have flat, flexible teeth that are threaded through slots punched along
the edge of the pages.
In SEO, a conversion occurs when a website visitor performs the action you wanted
them to perform, e.g. purchasing a product, downloading a document, requesting more
information, or submitting feedback.
Small lines extending from the corners of documents that denote where the document
ends and the bleeds begin. It shows the printer where to cut
the document to size.
A Marketing Services term for creating mailing lists and keeping them up to date.
Includes the steps necessary for CASS Certification.
dedicated IP address
An IP address assigned to a single website. Only one domain name will resolve to a
dedicated IP address.
digital color copies
Same quality as the printing press, but better for short run jobs
(roughly 500 or less, varies by job)
requiring fast turnaround.
direct mail marketing
Mailing your marketing piece to everyone in a targeted demographic.
The portion of a URL that uniquely identifies a website. Domain names are registered with central
authorities to make sure no two websites try to use the same name.
The act of reserving (or renewing) a domain name on the Internet. For a new website you must
find and reserve a
domain name that is not already in use anywhere on the Internet. Domain name registrations must be renewed
periodically so that the system knows the name is still being used.
Card cut out so it hangs from a door knob. Typically used in a neighborhood-wide blanket advertisement.
Adhesive labels for addresses, products, or many other uses.
In SEO, link building is the process of getting other websites to link to your website.
Search engines consider the number of links to your website as a measure of importance
which can influence the ranking of your web pages.
A larger printed format than a flyer, newsletters are popluar monthly or quarterly
communication pieces. We provide many design options to fit every budget.
no carbon required
A multi-page form of specially coated papers that allows the characters entered to
be copied on each page. The special coatings on the paper are an alternative to the use
of carbon paper.
Typically used a a promotional item of 25-50 sheets each, notepads display your logo, tagline,
and contact information. Common sizes are 3" x 5" and 8.5" x 11".
Applying a unique number to a printed piece, like an invoice or ticket. Runs of multiple
pieces are numbered sequentially. We can remember the
numbers you used for a previous run and continue the sequence with your next order.
Also known as traditional printing, 4-color printing or full-color printing. Offset printing uses
separate plates for each primary color. The primary colors are transparent colors
(cyan, magenta, yellow, and black) that combine easily to create other colors. An image is separated
into 4 transparencies, one for each primary color, which are then overlayed to create the final image.
In SEO, on-page optimization involves the techniques employed to make sure your web page contains
content that is coded correctly so that the search engines spiders can index your web pages for
the key words or phrases for which you want to be found.
In SEO, a term that refers to results returned by the search engines in response to a user's
search. Organic search results are determined by the actual contents of the web pages and are
not influenced by paid advertisements.
Product data sheets are one of the most widely used printed promotional pieces in
almost every industry. Many are printed in 4-color on glossy paper, typically 8.5" x 11".
We can help layout and design your next product data sheet, and we can even digitally
photograph your product for you.
Postcards are an inexpensive and quick way to mail information to your current customers, as well as
prospecting for new clients. They come in a variety of sizes, colors, and design layouts.
Let us help you design and print your next postcard!
A standard for
sustainable forestry operations developed and monitored by representatives of stakeholder groups
including academic, conservation,
loggers, forest owners, public officials, labor, and the forest products industry.
Wrapping an item(s) with a thin plastic film that shrinks when a heat gun is applied.
The service that provides the place where your website lives. Web hosting agreements specify
storage space, bandwidth usage, security, and various optional services like online databases or email
A collection of web pages and supporting data sources all accessed through the same domain name.
Printed materials that are between 12 and 44 inches wide and of varying length. Commonly used for
banners, wall hangings, trade-show stand-ups, posters.
White-hat SEO practices comply with the guidelines provided by the search engines. White-hat SEO
results in high rankings that hold over the long term and avoids penalties the search engines levy
when manipulative or deceptive (black-hat) schemes are detected.
Technique that binds booklets with wire spines run through slots punched in the edge of the pages.