What is Graphic Design?
Graphic design is visual problem solving using text and/or graphical elements. The goal is to create something that is pleasing to the eye, gets the attention of the viewer and conveys your message to your target audience. But things can't just look cool. They have to work as well.
So what do graphic designers actually do? Most people can name at least a few things, but graphic design covers more than most people think. We do much more than simply “making things look pretty”; graphic design uses color, type, and composition to communicate with the chosen audience.
Graphic design encompasses any product that's “ink-on-paper”:
- corporate identity (branding)
- graphics and layout templates for many types of advertising:
- book jackets
- business cards
- cd covers
- pocket folders
- product data sheets
- tradeshow booth design
- tri-fold brochures
- and more...
A graphic designer's job is to create using different elements (photos, illustrations, type) in professional graphics software programs such as:
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
Graphic designers also build extensive knowledge regarding paper stocks, printing inks, special processes such as foil-stamping or embossing, printing processes and limitations, digital file preparation, quality control, and troubleshooting. Each medium has its own technical considerations that graphic designers must master in order to achieve their intended effect. Not taking any of these issues into consideration can bring major problems when a design project enters its final production phase.
Graphic Design combines all these creative and technical skills. When you hire a graphic designer, you hire a professional with sophisticated skills for enhancing your ability to connect with your audience and reach your business goals.