Search Engine Optimization
Search engine optimization (SEO) encompasses a wide variety of activities that help your web pages appear early and often on search engine results pages (SERPs) for qualified searches. The fundamental goal of SEO is to increase the number of qualified leads that your website brings to your business; it's not about the total number of website visitors, it's about attracting the buyers who are searching for the goods and services you sell. Good SEO will make sure your website accurately reinforces your business goals and helps searchers get where they want to go by providing a clear path from need to fulfillment.
SEO is not a one-time exercise, nor can it guarantee that you can attain and keep a #1 ranking on a certain search engine for anything you want. Good SEO is not a way to trick or manipulate the search engines (black-hat SEO), rather it is a set of techniques designed to work with the search engines, defining your business so that it is a high quality answer to searches on your chosen messages. Dynamic Designs Printing & Marketing employs only white-hat SEO best practices that will enhance your brand, drive targeted traffic to your website, and increase your conversions.
Search engine optimization implemented by Dynamic Designs Printing & Marketing will yield measurable results with which you can refine your messages and attract even more buyers. Some of the things that are commonly tracked using SEO are:
- how much traffic (both new and returning)
- where your visitors are located (country, state, city)
- where your visitors came from (organic, referral, direct)
- what platforms and devices visitors used (OS, browser, mobile)
- which pages visitors landed on
- what search phrases visitors used to find you
- where your pages rank for important keywords
- successful conversions
- who links to your website
We will interpret what all these measurements mean, show you how they are performing against your business goals, and then identify and execute the steps to take to keep increasing the performance of your online marketing efforts. With SEO, you will be continually learning about your customers and the way they shop on the web. Using that information you will develop the focus that best describes your goods and services in terms they can relate to. Over time, you will find that you have increased numbers of website visitors whose needs more closely align with the goods and services you provide.