Download the "Why Print?" brochure from the Print Council to learn ten reasons to use the persuasive power of print.

Print's durability has a positive impact on every message it touches. It says: Your message is significant. That you cared enough to put it on paper. That you are authentic rather than virtual, and you will be there when we need you.





Print can be carried and consumed anywhere, at anytime. Long after their iPod battery is drained, people will still be reading what you send them in print. Print is the ultimate in portability and playability.







Researchers found that U.S. advertisers spend $167 per person in direct mail marketing to earn $2,095 worth of goods per person, scoring a return on investment of 13 to 1.


Why do they call it the graphic arts? Because print is beautiful. Photos seem to jump off the page. Special effects draw the eye to the printed content, and a new generation of papers make readers want to touch and feel your message.


Print enhances the impact of all other media by providing your client's prospects with an extra dimension. One that's friendly. One that's warm. One that's inviting. And, one that they can't very well ignore because they're holding it right in their hands.



Online consumers who received a printed marketing piece from any given retailer were nearly twice as likely to make an online purchase at that retailer's website. If you're not using print, you're missing out on big numbers.






The phrase, "Get it down on paper" has never been more meaningful. Having words and images that you can examine and hold in your hand, review, show to others, and keep in a safe place provides a degree of reassurance that no bit-and-byte medium can match.

Add print to your marketing and introduce prospective clients to your brand. Effective marketing brings readers and advertisers together.




Using new variable data printing (VDP) and one-to-one messaging techniques, you can personalize each and every piece of your print campaign — right down to the specific photos you use and every word of your pitch. Did someone say relationship building?






We are used to being surrounded by print. We're comfortable with it. We share it. Printed material is everywhere — from events such as concerts and ball games to airplanes and doctor's offices.